{"id":1707,"date":"2022-07-07T06:35:02","date_gmt":"2022-07-07T06:35:02","guid":{"rendered":"https:\/\/www.appomate.com.au\/blog\/?p=1707"},"modified":"2022-07-07T06:47:55","modified_gmt":"2022-07-07T06:47:55","slug":"10-great-content-marketing-techniques-you-need-to-try","status":"publish","type":"post","link":"https:\/\/www.appomate.com.au\/blog\/2022\/07\/07\/10-great-content-marketing-techniques-you-need-to-try\/","title":{"rendered":"10 Great Content Marketing Techniques you Need to Try"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even if you have a fantastic mobile app that has successfully entered the mobile app market, the story doesn\u2019t end there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the marketplace is crawling with millions of mobile apps, keeping the attention of your audience is crucial for your longevity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it another way, due to the high saturation and significant volatility in the worldwide mobile app ecosystem, you have to think creatively about how to aggressively sell your app now and into the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where content marketing can form part of a solid and sustainable strategy for marketing your app. By definition, content marketing involves the creation and sharing of online materials that don\u2019t explicitly promote your brand but rather offer education or entertainment to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019ll run you through ten of the most popular and effective techniques to try as part of your content marketing strategy.<\/span><\/p>\n<h3><b>Write an engaging blog<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A blog is an excellent way to establish your brand and build a community around your app. By creating high-quality, informative, and engaging blog content, you can attract new users and retain existing ones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When writing your blog, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use keyword-rich titles that accurately reflect the content of your article<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write in a clear, concise, and easy-to-read style<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage your readers by using strong storytelling techniques<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use images, infographics, and videos to break up text and add visual interest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your blog content across social media platforms<\/span><\/li>\n<\/ul>\n<h3><b>Create compelling videos\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Videos are an incredibly powerful form of content that can help you boost the visibility of your app. In fact, YouTube is now the second largest search engine after Google, so it\u2019s crucial that you take advantage of this platform to reach a wider audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating videos, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep them short, sweet, and to the point (around 2 minutes is ideal)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make them visually appealing with high-quality images and graphics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an engaging and lively voiceover<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call to action at the end of each video<\/span><\/li>\n<\/ul>\n<h3><b>Develop helpful how-to guides\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How-to guides are an excellent way to position your app as a valuable resource for users. By providing step-by-step instructions on how to use your app, you can increase user engagement and loyalty. Plus, if your guide is truly helpful, it will be shared by users, resulting in free word-of-mouth marketing for your app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a how-to guide, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it short and relevant to your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write in simple language (imagine you\u2019re writing for a grade-fiver)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use plenty of screenshots and graphics to illustrate each step<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a link to your app at the end of the guide<\/span><\/li>\n<\/ul>\n<h3><b>Publish user testimonials\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best ways to increase the visibility of your app is to publish user testimonials. These can be in the form of written reviews, videos, or even social media posts from happy customers. Not only will this help attract new users, but it will also boost customer loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When publishing user testimonials, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose testimonials that are relevant and relatable to your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use positive and emotive language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a link to your app<\/span><\/li>\n<\/ul>\n<h3><b>Leverage social media\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a powerful tool that can help you reach a wider audience and grow your app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When using social media, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post regularly and often (at least once a week)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use engaging visuals, such as images, infographics, and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hashtags, keywords, and other strategies to improve visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your content across all your social media channels<\/span><\/li>\n<\/ul>\n<h3><b>Conduct webinars\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Webinars are an excellent way to generate leads and grow your app. By hosting a live event, you can provide valuable information to users and demonstrate the features and benefits of your app. You can also hold webinars around topics that are relevant to your audience, which can increase your credibility and position you as a thought leader.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Webinars also offer the opportunity for two-way communication, which can help you build relationships with potential customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When conducting a webinar, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your event in advance across all your marketing channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a relevant and engaging topic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality visuals, such as PowerPoint presentations, infographics, and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call to action at the end of the webinar<\/span><\/li>\n<\/ul>\n<h2><b>Guest blog on relevant sites\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Writing a blog post for another website or platform is a great way to reach new audiences and promote your app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When guest blogging, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a relevant and popular site to guest blog on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write a well-crafted and engaging article<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a link back to your app in the author bio<\/span><\/li>\n<\/ul>\n<h2><b>Speak at industry events\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Industry events are excellent opportunities to network with potential customers and partners. Additionally, speaking at an event can help you position yourself as an expert in your field and increase interest in your app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When speaking at an industry event, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a relevant and popular event to speak at<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare a well-crafted and engaging presentation (and practice it!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality visuals, such as PowerPoint presentations, infographics, and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call to action at the end of your presentation<\/span><\/li>\n<\/ul>\n<h3><b>Sponsor a relevant event\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sponsoring an event that\u2019s relevant to your industry is another great way to increase the visibility of your app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When sponsoring an event, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a popular and well-attended event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure it aligns with your own brand\u2019s values<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your sponsorship before, during, and after the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality visuals, such as banners, posters, and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call to action in all\u00a0 your marketing materials<\/span><\/li>\n<\/ul>\n<h3><b> Run a contest or giveaway\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Contests and giveaways are excellent ways to generate interest in your app and get people excited about your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When running a contest or giveaway, be sure to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a prize that will appeal to your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote your contest or giveaway across all your marketing channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage people to spread the word about the contest or giveaway<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call to action in all your marketing materials<\/span><\/li>\n<\/ul>\n<p>These are just some ideas for content marketing that gets results. Once you\u2019ve tried a few of these, you\u2019ll start to see what works for your app and hopefully be able to build on your success and finesse your strategy.<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not sure where to start with your content marketing plan, you may like to read our blog on <\/span><a href=\"https:\/\/www.appomate.com.au\/blog\/2022\/07\/07\/how-to-create-a-killer-content-marketing-strategy-for-your-app\/\"><span style=\"font-weight: 400;\">how to create a killer content marketing strategy for your app<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if you have a fantastic mobile app that has successfully entered the mobile app market, the story doesn\u2019t end there. When the marketplace is crawling with millions of mobile apps, keeping the attention of your audience is crucial for your longevity. To put it another way, due to the high saturation and significant volatility [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[8,120,121],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing","tag-app-marketing","tag-content-marketing-for-app","tag-content-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 Great Content Marketing Techniques you Need to Try - Appomate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appomate.com.au\/blog\/2022\/07\/07\/10-great-content-marketing-techniques-you-need-to-try\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Great Content Marketing Techniques you Need to Try\" \/>\n<meta property=\"og:description\" content=\"Even if you have a fantastic mobile app that has successfully entered the mobile app market, the story doesn\u2019t end there. 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