{"id":1710,"date":"2022-07-07T06:44:43","date_gmt":"2022-07-07T06:44:43","guid":{"rendered":"https:\/\/www.appomate.com.au\/blog\/?p=1710"},"modified":"2022-07-07T06:47:13","modified_gmt":"2022-07-07T06:47:13","slug":"how-to-create-a-killer-content-marketing-strategy-for-your-app","status":"publish","type":"post","link":"https:\/\/www.appomate.com.au\/blog\/2022\/07\/07\/how-to-create-a-killer-content-marketing-strategy-for-your-app\/","title":{"rendered":"How to Create a Killer Content Marketing Strategy for your App"},"content":{"rendered":"

If you’re reading this, you\u2019re probably trying to promote a mobile app.\u00a0<\/span><\/p>\n

You’re hopefully also aware that with over 5 million apps on the market, it can take a lot of work to get noticed.\u00a0<\/span><\/p>\n

You may be wondering what marketing tactics to use and how to build a strong marketing strategy. This is where this blog will help.<\/span><\/p>\n

Most app promoters rely on Facebook, Instagram, Google, or App Store ads to be seen, but content marketing should not be underestimated. When done correctly, it works.<\/span><\/p>\n

The two most compelling reasons for app developers to use content marketing are:<\/span><\/p>\n

    \n
  1. Content marketing doesn\u2019t require a big budget<\/span><\/li>\n
  2. It attracts the right people to your product<\/span><\/li>\n<\/ol>\n

    What is content marketing?<\/b><\/h3>\n

    Content marketing involves creating and sharing online materials (e.g. videos, blogs, social media posts) that offer value to readers and as a by-product, stimulate interest in a brand\u2019s products or services. The key to effective content marketing for apps is to produce content that educates, entertains, or both. It should also appeal to the app’s target audience.<\/span><\/b><\/p>\n

    Why use content marketing for your app?<\/b><\/h3>\n

    Good content marketing can help you attract the right people to your product and retain your users. In fact, 70% of people prefer to learn about a company from an article rather than an ad, so producing quality content that people want to consume can improve your visibility and boost your credibility.<\/span><\/p>\n

    Content marketing also requires less financial investment than paid advertising. While you\u2019ll still need to spend money on hiring someone to produce the content, it’ll be a fraction of what you\u2019d spend on ads.<\/span>
    \n<\/span><\/p>\n

    How to create a content marketing strategy for your app<\/b><\/h3>\n

    So how do you get started on content marketing? Here are six easy steps to get your going.<\/span>
    \n<\/span><\/p>\n

    Step 1: Make a plan\u00a0<\/b><\/h4>\n

    Creating content without a plan is like driving without a destination. You may get there eventually, but it’ll be a lot harder and take much longer. To save yourself time and effort, you need to know where you’re going before you start producing content.<\/span><\/p>\n

    To do this, you need to sit down and answer the following questions:<\/span><\/p>\n

      \n
    1. Who is your target audience?<\/span><\/li>\n
    2. What type of content will appeal to them?<\/span><\/li>\n
    3. What are your goals for using content marketing?<\/span><\/li>\n
    4. Where will you distribute your content?<\/span><\/li>\n
    5. When will you publish new content?<\/span><\/li>\n
    6. How often will you publish new content?<\/span><\/li>\n<\/ol>\n

      Answering these questions will give you a roadmap to follow as you create your strategy. It’ll also make it easier to measure your success. <\/span><\/p>\n

      Step 2: Create a content calendar\u00a0<\/b><\/h4>\n

      The best way to ensure that you stick to your content strategy is to create a calendar. This doesn’t have to be anything fancy; a simple Google Calendar will do. The important thing is to block out time for creating and publishing new content regularly. If you’re not sure how often you should be publishing, start with once a week. Then if you find that you have the capacity for more, increase your frequency. Just make sure not to bite off more than you can chew.<\/span>
      \n<\/span><\/p>\n

      Step 3: Determine what type of content you’ll create\u00a0<\/b><\/h4>\n

      Now it’s time to get into the nitty-gritty of what kind of content you’ll actually be producing. To do this, go back to your target audience and goals. What kind of content will appeal to them? And what do you hope to achieve with your content marketing efforts?<\/span><\/p>\n

      Some ideas for content include:<\/span><\/p>\n