{"id":277,"date":"2016-12-07T04:37:53","date_gmt":"2016-12-07T04:37:53","guid":{"rendered":"http:\/\/appomate.com.au\/?p=277"},"modified":"2021-09-07T06:50:45","modified_gmt":"2021-09-07T06:50:45","slug":"promote-your-app-while-standing-on-the-shoulders-of-the-giants","status":"publish","type":"post","link":"https:\/\/www.appomate.com.au\/blog\/2016\/12\/07\/promote-your-app-while-standing-on-the-shoulders-of-the-giants\/","title":{"rendered":"Promote your app while standing on the shoulders of the giants"},"content":{"rendered":"
Along with app store optimization, advertising, celebrity endorsement, and word of mouth, another powerful way to promote your app business is to strategically partner with established brands. This method is probably the one that can give you the highest return on investment.<\/span><\/div>\n

Partnering with big companies is proving to be a very effective, efficient method for startups to acquire users. It\u2019s not David versus Goliath; it\u2019s David befriending Goliath. Building a strategic partnership allows you to leverage millions of dollars and years of work a corporation has put into their own marketing to help you promote your product. It creates a mutually beneficial business relationship.<\/span><\/p>\n

Choosing a Strategic Partner<\/h2>\n

There are four basic elements to look for when considering a strategic partner.<\/span><\/p>\n

Similar target market:<\/h3>\n

Look for companies that serve the same market as yours. For example, let\u2019s say your app targets, young parents. Think about partnering with toy companies or local child care centers.<\/p>\n

Shared values:<\/h3>\n

You can start a partnership with any company if you hustle. But for the partnership to be successful in the long term, you need to partner with a company that has similar values. \u00a0For example, if you value people over profits and your partner values profit over people, it\u2019s not going to be too long before the partnership face challenges.<\/p>\n

Common mission:<\/h3>\n

If you partner with someone who has a similar mission, it will be much easier to get things going in the right direction. For example, Alibaba\u2019s mission is to make it easy to do business anywhere. Jack Ma, the founder of Alibaba, said \u2018company mission\u2019 is the first thing he looks when partnering with other companies. He only partners with companies which also strive to make it easier to do business.<\/span><\/p>\n

Value for your partner:<\/h3>\n

Think about which company can leverage the most value from your startup. Value can come from any number of factors, but assuming you are a tech startup, often your product can offer unique technology. Target companies who can offer additional value to their customers using your technology.<\/p>\n

Examples of Strategic Partnership between App Startups and Big Brands<\/h2>\n