{"id":288,"date":"2015-11-27T05:03:45","date_gmt":"2015-11-27T05:03:45","guid":{"rendered":"http:\/\/appomate.com.au\/?p=288"},"modified":"2015-11-27T05:03:45","modified_gmt":"2015-11-27T05:03:45","slug":"sticky-apps-decoding-the-habit-loop-to-ensure-app-success","status":"publish","type":"post","link":"https:\/\/www.appomate.com.au\/blog\/2015\/11\/27\/sticky-apps-decoding-the-habit-loop-to-ensure-app-success\/","title":{"rendered":"Sticky Apps: Decoding the Habit Loop to Ensure App Success"},"content":{"rendered":"

\t\t\t\tDid you know that\u00a0the concept of brushing your teeth\u00a0daily wasn\u2019t the norm\u00a0until the 1900’s?<\/p>\n

\"download\"Claude Hopkins, an American marketer\u00a0with a\u00a0reputation for turning previously unknown products into household names, was one of the first to leverage the power of people’s personal habits.\u00a0 Claude\u2019s challenge was to get people to use more Pepsodent, a brand of toothpaste, to ensure the product’s success.\u00a0 Many app creators face a similar challenge in ensuring their app’s acceptance and success in the market.<\/p>\n

Enter the Habit Loop.\u00a0 So what is a habit loop? A habit is made of 3 main components; cue, routine and reward. A cue is like a trigger\u00a0which fires a specific\u00a0behaviour.\u00a0 The behaviour is an automatic routine that a person is often times not even aware they are doing,\u00a0which is initiated by the cue.\u00a0\u00a0The routine results in\u00a0a reward, which acts to strengthen the entire habit loop: cue, routine and reward. Most people, when they think about habits,\u00a0focus on the behaviour or the routine they want to alter.\u00a0Researchers found that in order to create or change a behaviour you need to focus on\u00a0the cue and the reward.\u00a0 So how did Claude\u00a0use this knowledge to help create the everyday habit of brushing your teeth?<\/p>\n

Claude created a cue that was always there but no one had really realised it;\u00a0 the cue was\u00a0the film that you feel on your teeth after not brushing for a day or so.\u00a0 For centuries people\u00a0had\u00a0lived with\u00a0that film and no one ever minded it. That was\u00a0until Claude reframed what\u00a0‘tooth film’ meant for people, through a marketing campaign focusing on the negative feelings of\u00a0\u2018film on your teeth\u2019.<\/p>\n

<\/center>Through the Pepsodent ads, the\u00a0\u2018film cue\u2019 was created and fired a routine of brushing your teeth. The result of brushing your teeth with Pepsodent left the person with a\u00a0minty, tingly mouth.\u00a0\u00a0 People started to equate that tingling with cleanliness and just a ‘good feeling’, which became the reward and strengthened the overall Habit Loop for teeth brushing.<\/p>\n

\"120224_cb_001-gif-crop-article568-large\"<\/p>\n

Now, how\u00a0can you apply the same idea to your app and make it a habit for your users?<\/p>\n

Researchers from Stanford have identified that products like Facebook, Quora and other successful apps contain the habit loop elements in their product design.<\/p>\n

The evidence, based on a number of users and user habits related to these apps,\u00a0to say that their app creators have\u00a0 successfully embedded the habit loop into their product.<\/p>\n

Let’s take Quora for example. It is a billion dollar company with hundreds of thousands of active users.<\/p>\n

Cue:<\/strong> The cues are the weekly newsletters\u00a0and\u00a0notifications when someone asks a question. The internal trigger is usually boredom or a need for knowledge. Quora makes it extremely easy to log you in, in fact, you\u2019re never logged out. When you click a link in their email, it goes straight to your account even if you are logged out.<\/p>\n

Routine:<\/strong> Once you’re in, you get to infinitely scroll and find answers of all kinds from all topics. You start to interact by answering or asking questions.<\/p>\n

Reward:<\/strong> By posting comments, questions and answers you\u2019re building up your profile. You get a good feeling and you gain Quora credits, or you simply get that great feeling of obtaining an answer to something you didn’t know a minute ago.<\/p>\n

\"facebook_notifications-resized-600\"<\/center>Facebook with over a billion active users is very successful in making their product a habit.\u00a0 For many people, it\u2019s the first thing they do after getting up and the last thing before going to bed (just like brushing your teeth!)\u00a0– talk about installing new habits into people! \u00a0App notifications are constant external triggers but the curiosity of what is going on and the fear of missing out acts as a powerful internal cue.<\/p>\n

Once you are in, infinite scrolling through news and \u00a0photos becomes the routine. New friends, staying\u00a0\u2018in the loop\u2019,\u00a0private messages and largely social connection are the rewards the user gets by using the app.<\/p>\n

So, what is the cue , routine and reward for your app ? How can you make your app a habit?<\/p>\n

If you\u2019d like to book a 90-minute workshop with one of our app developers to share your app idea simply\u00a0call us today on 1300 781 794<\/strong>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that\u00a0the concept of brushing your teeth\u00a0daily wasn\u2019t the norm\u00a0until the 1900’s? Claude Hopkins, an American marketer\u00a0with a\u00a0reputation for turning previously unknown products into household names, was one of the first to leverage the power of people’s personal habits.\u00a0 Claude\u2019s challenge was to get people to use more Pepsodent, a brand of toothpaste, […]<\/p>\n","protected":false},"author":1,"featured_media":65,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nSticky Apps: Decoding the Habit Loop to Ensure App Success - Appomate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appomate.com.au\/blog\/2015\/11\/27\/sticky-apps-decoding-the-habit-loop-to-ensure-app-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sticky Apps: Decoding the Habit Loop to Ensure App Success\" \/>\n<meta property=\"og:description\" content=\"Did you know that\u00a0the concept of brushing your teeth\u00a0daily wasn\u2019t the norm\u00a0until the 1900’s? 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